MALEMA SHOULD GET MAXIMUM MEDIA COVERAGE

There are romours spreading from ear to ear pertaining the coverage of the expelled youth league president Julias Malema by the public broadcast SABC. SABC spokes person Keizer Kganyago declared that the allegations were not true. I was bit surprised as to why should the public broadcaster give unbalanced reporting by not covering some stories which are on the public interest.  SABC journalists say they were instructed not to report about anything Malema says. This would threaten journalists to execute their job freely and exercise their rights to cover stories. In South Africa we have the freedom of expression and freedom of speech. It is highly likely that SABC might lose its listeners and viewers in a long run due to the exclusion of Malema. People would tend to listen to the commercial broadcasters chasing for what appeals to them. However, this was not true the management did not instruct any one not to give reporting about Malema, says Kganyago.

(Expelled ANCYL president Julias Malema)

Since the public hear what they want to hear and see what they want to see, it would be on their advantage to report about what interests the public in order to sustain their audience's loyalty. As a public broadcaster that is perceived as giving a balanced reporting we expect them to give us what we like to know. They would be perceived as incompetent for giving unfair and biased reporting, should they get influenced by some of the government officials who are against Malema.